• ILLUSTRATION
  • - McDonald's eGift Cards
  • - Shanghai Snapshots
  • - Camberwell in my eyes
  • - Solitary Animals
  • - leftover fighters
  • - diary of dreams
  • - imprint summer
  • - 123
  • - hi story
  • - all the wasted time
  • - world of darkness

• PERSONAL WORKS
  • - mirror
  • - unicorn-rabbit
  • - memories box
  • - male and female

• SELECTED WORKS
  • - Buick Keyvisual
  • - Shoes are boring
  • - Change the game
  • - The 5th Nation
  • - Love every moment
  • - Heattech
  • - Asahi 99
  • - AKQA Office Entrance
  • - Love-noise
  • - Shoelace
  • - Blur Zine

• INFO
  • about
  • blog

Shoes are boring wear sneakers(2015)
Client : Converse China / Agency : Anomaly Shanghai

How to provoke consumers to choose to be more sneaker? We pose one simple and compelling question in a variety on surprising and unusual situations, "What Would You Do?" , Provoking our consumers to unleash their inner sneaker, to do what their like.

Role: Art direction / Typeface Design